Challenge: Greenview Paradise is a luxury Airbnb that always experiences a slow season during winter. After hearing a presentation about bus bench advertising, I was inspired to call the owner of Greenview Paradise to pitch him the idea. I wrote the copy, designed the ad, and completed the ad buy for three benches.

Solution: The feature I chose to highlight was the outdoor hot tub. I thought this would be the most enticing amenity to someone driving home through rush hour in the dead of winter.

Result: Three benches were placed strategically around the city. I chose locations that were near red lights and located in affluent neighbourhoods, since Greenview Paradise is an expensive, luxury destination.